Jocelyn Todd, a seasoned baker in the LA restaurant scene, opened a minuscule coffee shop, lil'East Coffee, in El Sereno, measuring just 64 square feet. Despite the challenging economic climate with rising costs and inflation, Todd ventured to create a welcoming space for the local community. The shop, inspired by space-saving designs from Asia and New York, features 6-inch deep shelves and a layout meticulously planned to utilize every inch effectively. Situated on a walkable strip near El Sereno Middle School, lil'East Coffee has quickly become a neighborhood favorite, celebrated for bringing a communal and accessible hangout spot to the area. Todd's dedication and innovative approach demonstrate the viability of small business ventures even in tough economic times.
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