Onda Origins, a Seattle-based coffee roasting company, has launched new packaging that showcases its commitment to sourcing green coffee. This initiative is part of a broader effort to strengthen connections with coffee producers and celebrate the origins of their products. The new design, created by Parker Studio, emphasizes the importance of place and community in coffee production.
• The refreshed packaging features imagery provided by growing partners, highlighting specific coffee origins.
• Onda Origins maintains a revenue-sharing model, returning $1 per pound of roasted coffee sales to producers.
• This approach aims to enhance farmer income and support local investments outside the harvest season.
• The company encourages consumers to engage with the stories and cultural heritage of coffee-growing regions.
This rebranding effort is significant as it not only enhances the visual appeal of the product but also fosters a deeper understanding of the coffee supply chain. By connecting consumers with the people behind their coffee, Onda Origins promotes sustainable practices and community support.
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